We’ve Rebranded! Say Hello to… theo

If you’ve been with us for a while, you’ll know we’ve always taken pride in doing recruitment a little differently — personal, honest, modern, and genuinely invested in the people behind the CVs.

Today, we’re excited to introduce the next step in our journey:
Theo Jones Recruitment is now… simply theo.

Shorter name. Sharper brand. Same specialist automotive recruitment expertise you rely on.

Why the change?

A brand that reflects modern automotive recruitment

The automotive industry is evolving fast — from dealerships and bodyshops to roadside providers, fleet & HGV operators, and automotive tech and SaaS companies. To stay ahead, we’ve evolved too.

Our new identity isn’t just a new logo. It’s about creating a brand that truly reflects who we are today:
the UK’s leading automotive recruitment specialists, delivering modern, innovative and people-focused hiring solutions.

With theo, our name now captures our core values — a modern, approachable, expert partner who understands the automotive world inside out and supports clients and candidates at every stage of the recruitment journey.

What’s new in the theo rebrand?

1. A modernised brand identity that reflects our growth

We’ve refreshed everything — our logo, visual identity and messaging — to match our progressive, forward-thinking approach to automotive recruitment. Our new brand reflects our commitment to professionalism, innovation, and building meaningful long-term partnerships across the automotive sector.

2. Streamlined recruitment services across the automotive industry

From franchised dealerships to independent garages, bodyshops, rental companies, roadside recovery brands, fleet operators, and automotive technology/SaaS companies — theo continues to offer tailored recruitment solutions across the full UK automotive landscape.

We’ve strengthened the way we deliver both permanent and temporary recruitment services, ensuring a seamless and specialist experience for every client and candidate.

3. A brand-new website built for clients and candidates

As part of the rebrand, we launched a fully rebuilt, modern website designed around how the industry actually hires today.

Candidates can now:

  • Search for automotive jobs more easily
  • Register for job alerts
  • Upload their CV to join theo
  • Register as a temp
  • Join our mailing list
  • Speak directly with our team via WhatsApp

Clients can now:

  • Register a vacancy instantly
  • Request temporary staff
  • Learn more about our recruitment solutions (permanent, temporary, executive search, and more)
  • Explore our overseas recruitment and candidate relocation services
  • Contact our consultants via WhatsApp

4. A stronger client-centric approach

No matter how we evolve, our mission stays the same: deliver a seamless, human, expert-led recruitment experience for every client and candidate we support.

Our specialist Overseas Recruitment Division

As part of the rebrand, we’re also highlighting our fast-growing Overseas Division, supporting:

  • UK automotive companies hiring international talent
  • UK-based candidates relocating to roles in UAE, Dubai, Australia, Malta, Jersey, Guernsey, and more

What hasn’t changed?

Our values. Our people. Our commitment to being a trusted recruitment partner in the automotive industry.

A note from the team

We’re incredibly proud of what theo has become. Thank you for being part of our journey so far — we’re only just getting started.

For more information or media enquiries, reach us at hello@theooo.com.

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